Welcome to banner street. This is where all your future banner stands could be put together. Word of advice on this. Take a different course this time in order to stand out for once and for all. Someone is bound to notice. And then word will certainly get around. Word will be out that here is a company that cares. It cares about the wellbeing of its customers, particularly in this day and age. And if the customers know you care, they might feel comfortable shopping with you right now.
The customers should also get a sense of peace and reassurance in that here is a company that is acting responsibly. Now, you might be wondering. What is this banner message driving at? It is like this. At the time of writing, this is a year that is not likely to be forgotten. It is going to be part of history. Future generations are going to be reading about this time as well as others. 9/11 and 2008? Quite possibly.
Because look at what happened. People were driven to the brink. But they survived. New checks and balances continue to be introduced across the globe in order to make it a safer environment to live, work and trade in. So, what do you think is going to happen to your business when potential customers see your banners lighted up with COVID-19 messages all over the place? Do you honestly think that it is going to be a case of; oh, no, not another one of those?
No, not at all. It’s more a case of; okay, this looks good. It will be safe to trade and shop here. People here take care. People here take responsibility. And that makes them feel good.